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By Steven Keith
Are the Outcomes Missing from Your Journey Mapping Efforts?
Wake Up Call for Entrenched Professional Services Firms
Client Empathy Training is Broken, Let’s Fix It
Underperforming CX in AEC Firms Costs Millions—But Not in the Way You Think
Is Your Firm’s Journey Mapping Outcome-Oriented?
Caution: B2B Journey Mapping Is Different, Proceed Accordingly